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Introduction
Founded in 2008, Noom US has revolutionized the world of digital wellness with its unique approach to weight management and healthy living. Unlike traditional diets that focus solely on calorie reduction, Noom leverages behavioral psychology to help users develop better habits that lead to lasting results.
The app combines personalized meal tracking, interactive coaching, and mental training to help users understand the reasons behind their eating behavior. This psychological approach has made Noom one of the most recognized and trusted brands in health technology, with millions of users worldwide.
For anyone seeking a long-term, flexible, and scientifically sound method to improve their health, Noom US offers a path to sustainable change—step by step.
Brand Mission
Noom US’s mission is to empower people to lead healthier lives through behavioral change and self-awareness. The company philosophy is based on three core principles:
The power of the mind, not diet – Noom believes that sustainable change comes from understanding the psychological and emotional triggers of our behavior, not from strict diets or deprivation.
Education and self-determination – Through daily lessons, quizzes, and tracking tools, users learn to make informed decisions that align with their goals. This fosters autonomy and self-confidence.
Sustainable health for all – Noom focuses on gradual, realistic progress rather than quick fixes. This makes well-being a permanent part of life, not just a temporary phase.
By combining science, technology, and personal coaching, Noom US aims to empower people to regain control over their health – for both body and mind.
Highlights
Founded in 2008, headquartered in New York, USA
Utilizes techniques from behavioral psychology and cognitive therapy
Combines AI-powered tracking with personalized coaching
Offers a mobile wellness platform for weight loss and healthy habits
Focuses on knowledge, self-awareness, and emotional well-being
Millions of active users worldwide with strong clinical evidence
Flexible nutrition system with color-coded categories (green, yellow, red)
No food restrictions – focuses on portion control and balance
Proven success through behavior change rather than extreme diets
Noom Weight Program
The flagship product, Noom Weight, is designed to enable users to lose weight sustainably by focusing on psychology rather than deprivation. The program uses personalized calorie goals, daily learning sessions, and interactive challenges to teach users how to manage cravings, stress, and emotional eating.
The app’s color-coded food system (green for nutrient-rich, yellow for moderately nutrient-rich, and red for high-calorie foods) promotes mindful eating instead of guilt-based diets. Combined with daily tracking and supportive coaching, Noom Weight helps users develop healthier habits for life.
Noom Mood Program
Noom Mood goes beyond weight management, focusing on stress management and emotional well-being. It offers guided exercises, mindfulness techniques, and behavioral training to help users manage anxiety and build emotional resilience. Developed by psychologists, this program underscores Noom’s holistic wellness approach—that mental health is the foundation for physical well-being.
Noom Diabetes Prevention Program
Based on the same behavioral science framework, this program is designed for users with prediabetes or those who want to stabilize their blood sugar levels. The program includes nutritional counseling, blood glucose monitoring tools, and coaching – helping participants make gradual lifestyle changes that prevent chronic diseases.
Pros and Cons
Pros:
Scientifically sound approach with a focus on psychology and long-term results
Personalized daily lessons and habit tracking
Professional coaching and peer support for motivation
Flexible nutrition plan without food restrictions
User-friendly mobile app for tracking and guidance
Clinically proven success in sustainable weight loss
Cons:
The subscription model can be expensive for some users
Regular app use required for optimal results ch
Daily check-ins and evaluations can be time-consuming.
No live video coaching (text-based communication only).
Shipping Policy
As Noom US is a digital service, there is no physical shipping. Users can access the platform immediately after signing up via the mobile app (iOS or Android).
All subscriptions are billed electronically. Users receive immediate access to their personalized programs, tracking tools, and coaching features after signing up.
Return and Refund Policy
Noom US offers new users a 14-day trial period to explore the platform before committing to a paid subscription. After the trial period, billing will begin according to the chosen subscription plan (monthly, quarterly, or annually).
Refunds are available within 14 days of the next billing cycle, provided users cancel. Requests can be made directly through the app or via customer support.
Warranty Policy
As Noom US is a digital wellness platform, there is no physical warranty. However, the company guarantees the quality, accuracy, and reliability of its learning content, digital tracking, and coaching services.
Customer support is available for technical issues or subscription-related questions.
Customer Reviews
Positive Feedback
Customers praise Noom US for its unique, psychologically sound approach and sustainable results. Many highlight that the daily lessons boost self-confidence and lead to healthier habits that extend beyond weight loss. Users also appreciate the color-coded food system, which makes nutrition simple and straightforward.
Critical Voices
Some users mention that the app requires consistent use to be effective, while others feel the subscription price is higher compared to other fitness apps. However, the general consensus is that Noom delivers valuable, long-term results that justify the price.
Frequently Asked Questions
Is Noom a diet?
No. Noom is a behavior change program that focuses on healthy eating and sustainable habits, not deprivation or dieting.
Can I cancel at any time?
Yes, subscriptions can be canceled at any time through the app or customer service.
Is Noom suitable for everyone?
While results vary, most users report improved habits, a more positive outlook, and increased overall well-being when they use the program regularly.
Is the coaching provided by real people?
Yes, each user is assigned a trained health coach who offers support and guidance via text message.
Can Noom be used for medical conditions?
Yes, Noom offers specialized programs for conditions such as prediabetes and stress management.
Conclusion
Noom US redefines healthy living—not through restrictions, but through the right mindset, mindfulness, and self-responsibility. Its approach to weight loss and well-being is scientifically sound and emotionally intelligent, making it one of the most effective long-term solutions for sustainable health.
While the app requires commitment and is not free, the results speak for themselves: users not only improve their health but also change their behavior in a lasting way.
For anyone who wants to change their relationship with food, habits and well-being, Noom US offers more than just a diet – it’s the path to a healthier, happier and more self-determined life.
What do you think?