If your shoe closet could talk, what story would it tell? For many fashion-conscious women in Australia and New Zealand, the answer is: “I discovered NOVO.” NOVO Shoes has made a name for itself with trendy designs, wide availability, and attractive prices. But what happens when you look beyond the superficial appearance and the almost shrine-like presentation of stilettos and eye-catching ballet flats? Does NOVO offer comfort, durability, and everyday wearability—or does style come first, with functionality taking a backseat?
In this detailed review, I will discuss NOVO’s brand promise, its strengths, its weaknesses, and whether it truly deserves a place in your wardrobe.
NOVO Shoes was founded in Australia in 2002 with the aim of making fashionable shoes accessible to a wider audience. Their mission: to always be on trend, offering seasonal designs (pumps, ballerinas, wedges, clutches) while ensuring affordable prices. They pride themselves on always being one step ahead in fashion and present new shapes and colors every season.
The most important pillars of the brand:
The result: a huge selection of styles, the ability to quickly change looks, and the feeling of wearing trendy shoes at moderate prices. Let’s see how this promise holds up in everyday life.
If you’re looking for the perfect shoe to match a specific outfit—a metallic heel for a party, a block-heeled sandal for dinner, or a pointed ballerina flat for the office—then NOVO is the perfect choice. The brand offers a wide selection of silhouettes, heel heights, colors, and finishes. This diversity and freshness is one of its greatest strengths. For fashion-conscious customers who like to change their shoes frequently, NOVO makes it easy.
Because the brand focuses on trendy and affordable shoes, the price level tends to be lower than that of premium brands. This allows for more frequent purchases, experimentation with colors and heel heights, and less worry about ruining the shoes or having to wear them for decades. This is a major advantage, especially for shoes for special occasions or seasonal models.
With brick-and-mortar stores and an online shop, NOVO offers a variety of shopping options. The brand is well-positioned for customers who prefer to try on clothes in-store or quickly discover new styles.
Several user reviews and forum posts point to durability issues. Complaints include: buckled heels, peeling soles, and color fading after only a short period of wear. One commenter noted:
“NOVO’s designs are absolutely stunning… but my partner gave me a beautiful pair of NOVO boots… where the sole came loose from the shoe the very first time I wore them.”
Therefore, although the shoes look good, some wearers complain about their lack of durability.
Several reviewers criticize the inconsistent sizing: the same size fits differently in different seasons. One user commented:
“The sizing has always been inconsistent – sometimes size 5 fit, sometimes size 6. … And once again it didn’t fit.”
For buyers who order online, this means an additional risk of problems with returns or exchanges.
The reviews reveal some clear warning signs. On a platform with over 300 reviews, NOVO only achieved an average of 1.7 out of 5 stars for quality and customer service.
The problems mentioned include: difficult returns when a customer changes their mind, having to pay for return shipping even for faulty goods, and slow response times. For a brand that sells fashionable shoes (where fit and comfort are crucial), poor service can negatively impact the entire customer experience.
This pair of shoes impresses with its elegant, cream-colored patent finish, giving it a sophisticated, glossy look that is perfect for both festive occasions and for elevating a casual outfit. The heel height is moderate – enough to elevate the feet without appearing too high.
The lacquer finish gives the shoe texture, ensuring a secure fit and optimal support across the instep. According to most reviewers, the fit is true to size, although the shoe may feel a bit stiff at first. The heel width feels stable, which is beneficial for extended wear.
Thanks to its neutral cream color and glossy patent leather, this shoe is ideal for daytime events (weddings, brunches) or when paired with light outfits. It can also be worn elegantly in the evening, for example with beige, black, or soft pastel shades. Since it is made of patent leather, it should be worn with moderate comfort: avoid strenuous walks or sudden movements – it will shine on smooth surfaces.
The Cordova Cream Patent patent leather shoe is an excellent choice if you're looking for a reliable pair of shoes that looks elegant and is suitable for both day and evening wear. It adds style and elegance without appearing too high-heeled.
The black patent leather finish gives these shoes a classic, high-gloss look with a modern twist. The streamlined shape is ideal for those who prefer minimalist silhouettes with a strong shine. The heel is slightly higher and narrower compared to more conservative models, adding an elegant touch.
The patent leather upper provides stability, and the fit is particularly snug around the arch. Some users report that the narrow heel requires some getting used to, especially after prolonged standing or walking. The inner padding is adequate but not particularly soft; those accustomed to soft insoles will notice the difference.
This shoe is ideal for evenings, special occasions, or business events where you want an elegant and stylish look. The black patent leather makes it versatile and easy to combine with suits, dresses, or dress pants. Due to the heel height and construction, it's better suited for moderate walking than long strolls.
The Ivar Black Patent is a great, eye-catching evening shoe. If you want a striking style for special occasions and aren't on your feet all day, it's the perfect choice. For more everyday comfort, a more comfortable pair is recommended.
The Breighton Cream, crafted from a cream-colored, neutral fabric (not patent), exudes understated elegance. Its matte or slightly textured surface gives it a more subtle look compared to high-gloss models. The moderate heel height and rounded or slightly almond-shaped toe ensure exceptional comfort.
This pair of shoes offers more comfort than patent leather models: The upper adapts better to foot movements, and the wider heel provides greater stability. Reviewers praise the comfortable fit during extended periods of sitting and light walking. Even during more strenuous walking or all-day wear, the cushioning remains moderate.
Thanks to its neutral color and soft surface, this shoe is perfect for everyday wear, the office, lunch with friends, and any occasion where you want a smart yet understated look. It pairs effortlessly with jeans, chinos, or dresses – the cream color blends in harmoniously rather than competing with other garments.
The Breighton Cream is a good choice for anyone looking for a stylish, neutral sandal/heel that can be worn both during the day and in the evening. It offers a good balance between comfort and appearance. However, additional cushioning is recommended for heavy daily wear or on uneven surfaces.
This striking pastel pink patent leather shoe (like cotton candy) is playful and trendy. The color is a real eye-catcher, yet subtle, giving the shoe a feminine touch without being garish. The patent finish ensures a sophisticated look, and the style (heel height, strap details) seems tailor-made for special occasions.
As with many patent leather shoes, the material is firmly attached. The shoe fits snugly around the foot and ankle, and users report occasional readjustments. Thanks to the straps (presumably part of the design), it sits securely – it doesn't slip off easily. The cushioning is adequate but not particularly soft; heel stability is decent, but the glossy surface of the sole could be a bit less forgiving.
Ideal for occasions like weddings, cocktail parties, or special brunches where your shoes are meant to make a statement. The pink patent leather is guaranteed to turn heads. However, the striking color and finish might not be suitable for everyday wear or extended periods of time. Additionally, light-colored patent leathers are more prone to showing signs of wear.
The Zabine Fairy Floss patent leather shoe is a real eye-catcher for anyone who loves bold colors and wants to add a playful touch to their wardrobe. It's less of an everyday shoe and more of a statement piece – perfect for special occasions.
Imagine a typical customer: She buys a pair of sparkly block heels for a wedding or pointed satin ballet flats for a date. NOVO delivers the look – you’ll turn heads. But some questions remain: Can they be worn for more than one occasion? Will your feet be able to handle it? Is the construction durable?
In short: Excellent for “event mode”, less ideal for “everyday use”.
Let’s assess the value based on three axes:
In summary: NOVO is worthwhile if you only plan to wear the clothing seasonally or occasionally. However, if you intend to wear it daily over a longer period, you should look for higher-quality alternatives.
Return steps (online orders):
Initiate a return using the online form and specify the items and the reason.
Standard shipping: 2–7 business days for metro Australia; longer for regional areas.
Express shipping: 1–5 business days for metro Australia.
These are estimates only — actual delivery may vary due to volume, weather or other factors.
If the order hasn’t been dispatched yet, customer service may help update the address.
If the item has already shipped, you may need to redirect via the courier’s portal.
For Australian orders, the brand uses Australia Post for delivery.
Not all: “Final Sale” items, jewellery, hair accessories, tights/stockings are excluded from change-of-mind returns. Faulty items are treated under consumer guarantees.
No — online purchases can only be returned via the online return process; in-store purchases have separate exchange/gift-card options.
Contact customer support, provide photos where requested, and the company may replace or refund the item under warranty/consumer guarantees. Standard change-of-mind rules don’t apply for faults.
No — for change-of-mind returns, you must cover return shipping costs. Free shipping for returns may apply only if the brand shipped the wrong item or the item is faulty (at their discretion).
NOVO Shoes is a brand for fashion-conscious customers who value instant style. Whether you’re looking for shoes for a special occasion, a seasonal wardrobe upgrade, or the latest heel and strap designs, NOVO has something for everyone. The wide selection of styles and affordable prices make fashion a pleasure.
However, if you’re looking for a pair of shoes you can wear every day, that will withstand heavy use and retain their shape and comfort for years, NOVO might not meet those expectations. Buy with intention: consider them a fashion item, not an investment.
In short: With NOVO, you’re certainly fashionable. But if you want hours of comfort, durability, and a precise fit, you should combine NOVO with a second, robust work shoe from a higher-quality brand.