PetFriendly’s best-documented strength is convenience and personalization. The Vet Desk tested its products on a 9-year-old Cavapoo and rated PetFriendly 4.8 out of 5, with reviewer Jessica Kim saying “It really does live up to its claims of being fast and convenient.” She reported that her dog “quickly licked up all the gel” of the Brilliant! dental care, and that the daily supplement “passed her sensitive stomach test.” PetFriendly is a pet wellness company from Omaha, Nebraska. It started with flea and tick medication and has grown into nutrition, supplements and dental care for dogs and cats. A one-minute quiz asks about your pet’s age, weight, breed and health concerns, then builds a personalized monthly box. Every product carries a sticker with your pet’s photo. Products are formulated in-house, described as vet-approved, and made in the US or Germany. Shipping is free on orders over $20 in the contiguous US, and a 24/7 medical helpline is available.
The honest caveat: all sales are final, with no returns or refunds, and independent customer reviews are scarce. Some supplements can take up to six weeks to show results, and the dental care is relatively expensive.
✅ The Vet Desk overall rating of 4.8/5
✅ “It really does live up to its claims of being fast and convenient”
✅ Dental gel that dogs happily lick up
✅ Daily supplement “passed her sensitive stomach test”
✅ One-minute quiz builds a personalized wellness box
✅ Every product labeled with your pet’s photo
✅ Supplements, dental care, flea and tick medication and treats
✅ Formulated in-house, described as vet-approved
✅ Made in the US or Germany
✅ 24/7 medical helpline included
✅ Free shipping on orders over $20 (contiguous US)
✅ First box typically ships in 3–5 business days
❌ All sales final, with no returns or refunds
❌ Very few independent customer reviews
❌ Supplements can take up to six weeks to show results
❌ Dental care is relatively expensive
❌ Subscription charges monthly, so manage it carefully
❌ Best suited to adult and senior dogs rather than puppies
❌ Exact prices aren’t covered in independent reviews
This review draws on The Vet Desk’s hands-on PetFriendly review (tested on a 9-year-old Cavapoo) and PetFriendly’s published product, shipping and policy information. Independent customer reviews were limited. GlossGirly has no commercial relationship with PetFriendly that affects this verdict.
PetFriendly takes the guesswork out of pet wellness. Instead of browsing dozens of supplements and treatments, you answer a one-minute quiz about your dog or cat: age, weight, breed and any health concerns such as joints, skin and coat, digestion, dental health or fleas and ticks. PetFriendly then recommends products and builds a personalized box. Subscription boxes ship monthly, and you’re charged at the end of each month for each box you receive. Each product has a sticker with your pet’s photo, a small personal touch that makes it easy to keep track in multi-pet homes. Your first box usually ships within three to five business days.
PetFriendly’s Daily Supplement for Dogs is a chicken-flavored chew designed to support hip and joint health, skin and coat, and digestion. Ingredients include biotin, glucosamine, vitamin C and a probiotic blend, with no artificial colors or flavors and no grains or soy. The Vet Desk’s tester found it gentle on her dog’s sensitive stomach. Like most supplements, results aren’t instant. Benefits can take up to six weeks to appear, so consistency matters. A dedicated Bone and Joint Health Supplement targets older dogs with stiffness. Always check with your vet before starting supplements, especially if your pet takes medication or has a health condition.
Brilliant! Dental Care for Dogs is a gel dispensed from an applicator that dogs lick directly. It’s marketed to fight plaque and tartar, support gum health and freshen breath, and it’s an easy alternative for dogs that resist tooth brushing. The Vet Desk’s dog “quickly licked up all the gel.” It’s relatively expensive, though, and works best alongside regular vet dental checks. PetFriendly began with flea and tick medication and still offers parasite protection, an essential part of year-round pet care. Products are described as vet-approved and EPA- and FDA-approved. Follow label instructions closely and ask your vet which flea and tick product suits your pet.
PetFriendly’s biggest limitation is its policy: all sales are final, with no returns or refunds. If your pet refuses a chew or doesn’t tolerate a product, you can’t send it back, so start with a small order. Manage your subscription carefully, since boxes ship and bill monthly. Free shipping applies on orders over $20 in the contiguous US, and the 24/7 medical helpline is a genuinely useful extra. Independent customer reviews are scarce, so most evidence comes from editorial testing. PetFriendly suits owners of adult and senior dogs who want a simple, personalized routine for supplements, dental care and parasite protection delivered automatically.
A chicken-flavored multivitamin chew covering three common needs in one: hip and joint support with glucosamine, skin and coat health with biotin, and digestion with a probiotic blend, plus vitamin C. It contains no artificial colors or flavors, grains or soy, which suits dogs with sensitive stomachs. The Vet Desk’s tester found it passed her senior Cavapoo’s “sensitive stomach test.” Expect up to six weeks for visible results, so give it time. It’s ideal for adult and senior dogs who’d benefit from all-round daily support.
A lickable dental gel that helps fight plaque and tartar, supports gum health and freshens breath without a toothbrush. It’s especially useful for dogs that won’t tolerate brushing, and The Vet Desk’s dog “quickly licked up all the gel.” It’s relatively expensive, so it works best as part of a routine that includes vet dental checks. Use it consistently for the best results.
A targeted chew for dogs with joint stiffness or mobility concerns, often older dogs or larger breeds. It’s a good option if joint health is your main priority. Check with your vet, especially if your dog already takes joint medication.
PetFriendly’s original product line, offering parasite protection as part of a monthly routine. It’s described as vet-approved and EPA- and FDA-approved. Follow label weight guidelines carefully and confirm suitability with your vet.
Note: Independent customer reviews of PetFriendly’s pet wellness products were scarce. The statements below come from The Vet Desk’s hands-on tester and PetFriendly’s own descriptions, clearly attributed.
“It really does live up to its claims of being fast and convenient.” — Jessica Kim, The Vet Desk reviewer
“she quickly licked up all the gel” — Jessica Kim, The Vet Desk reviewer (Brilliant! Dental Care)
“it’s safe to say that these supplements have passed her sensitive stomach test.” — Jessica Kim, The Vet Desk reviewer (Daily Supplement)
The Vet Desk rated PetFriendly 4.8 out of 5 overall, with 5/5 for quality. — The Vet Desk
PetFriendly describes its products as formulated in-house, vet-approved and made in the US or Germany. — PetFriendly (paraphrased)
Yes, for owners of adult and senior dogs who want a simple, personalized wellness routine delivered monthly, covering supplements, dental care and parasite protection. Expert testing was positive. Since all sales are final and customer reviews are scarce, start small, check with your vet, and manage your subscription carefully.
Feature | PetFriendly | Zesty Paws | Nutramax (Cosequin) | Chewy (autoship) | PetLab Co | BarkBox (treats/toys) |
Personalized quiz | Yes | No | No | No | Some | Yes (toys) |
Supplements | Yes | Yes | Yes | Many brands | Yes | No |
Dental care | Brilliant! gel | Yes | Some | Many brands | Yes | No |
Flea & tick | Yes | No | No | Many brands | No | No |
Returns | All sales final | Retailer policy | Retailer policy | Flexible | Varies | Varies |
Best for | Personalized monthly routine | Popular chews | Vet-trusted joints | Choice | Supplements | Fun boxes |
A pet wellness company from Omaha, Nebraska, that builds personalized boxes of supplements, dental care and flea and tick products.
Yes. The Vet Desk rated it 4.8/5 after hands-on testing, though independent customer reviews are scarce.
No. All sales are final.
Up to about six weeks.
Yes, on orders over $20 in the contiguous US.
PetFriendly makes pet wellness simple: answer a quick quiz, get a personalized box of supplements, dental care and parasite protection, each labeled with your pet’s photo, delivered monthly with free shipping and a 24/7 helpline. Hands-on testing found it convenient, palatable and gentle on a sensitive senior dog.
The no-returns policy and scarce customer reviews are the main drawbacks. Start with a small order, talk to your vet, give supplements time to work and keep an eye on your subscription. For dog owners who want an easy wellness routine, PetFriendly is a promising choice.
Category | Score |
Convenience | 9.2/10 |
Personalization | 9.0/10 |
Product Quality | 8.6/10 |
Palatability | 8.8/10 |
Ingredient Transparency | 8.4/10 |
Returns Policy | 3.0/10 |
Review Availability | 4.0/10 |
Value for Money | 7.6/10 |
Overall | 7.6/10 |